The King s Speech Essay - 1318 Words

The movie The King’s Speech is about Prince Albert, Duke of York, who later becomes King George VI. The story focuses on the treatment of his speech impediment, a stammer, and the friendship he develops with his speech therapist, Lionel Logue. Throughout Prince Albert’s, or Bertie’s, treatment he unexpectedly finds himself on the throne. Bertie’s wife, Elizabeth, is another important character, who stands by his side through it all. It is a heartwarming story about friendship, loyalty, and trust. In this movie many interpersonal concepts are present, but three apparent and vital ones were perceptions, nonverbal messages, and relationship stages. Perception was a continuous theme throughout the movie. Whether it was how the invention of†¦show more content†¦When it succeeds, he is begrudgingly surprised. Even later, after a friendship with Lionel has formed, Bertie holds Lionel in the highest of standards. Bertie even insists the Lionel is seated i n the king’s box during his coronation. However, when the authenticity and certification of Lionel is brought up, it momentarily changes Bertie’s perception of him, it lowers with this new knowledge. Furthermore, it lowers Bertie’s own perception in his own abilities that Lionel has helped him achieve. Additionally, there is the constant of Bertie’s own self-perception. In the beginning of the movie Bertie is convinced that nothing can ever been done to improve his stammer. At one point he even angrily leaves one of his sessions with Lionel because he is so entirely sure it is a waste of time. Yet, scenes such as the one where he finally listens to the recording he made with Lionel, starts to change his self-perception. The more treatments Bertie receives the more his self-perception changes. There are moment’s it waivers however, such as right before his coronation and then again right before the final radio address. Bertie’s perception of himself changes – he begins to believe in his abilities. Another important interpersonal concept covered vastly in this film was nonverbal messages. With the emphasis on speeches and radio addresses, along with Bertie’s speech impediment, it was a significant part of the film. The old saying of it’s not what you say, but how you say it isShow MoreRelatedEssay on Critical Analysis of Martin Luther King, Jr.s Speech1674 Words   |  7 PagesCritical Analysis of Martin Luther King, Jr.s Speech Introduction In this critical analysis I am going to look at Martin Luther King, Jr and the I have a dream speech. Martin Luther King, Jr is very distinguished due to the many outstanding achievements he accomplished throughout his life. He was an American clergyman and he accomplished the Nobel Prize for one of the principal leaders of the American civil rights movement. Kings defiance to segregation andRead MoreMartin Luther King Jr.s I Have a Dream Speech Essay1988 Words   |  8 PagesFigures of Speech, (4) Logos: Nobile Diction, and (5) Logos: Arrangement. Notably, blacks for year’s fought hard to receive equal rights to those whites had. The late 1950s, early 1960s was a turning point for African-Americans with the establishment of the Civil Rights Era. The Civil Rights Era represented a social movement for blacks in hopes of ending racial segregation and discrimination, especially in the Jim Crow Deep South. 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The two speeches that are being compared are President Obama’s â€Å"A More Perfect Union† speech and Martin Luther King Jr.’s â€Å"Letter from Birmingham City Jail† letter. President Obama spoke this speech while his was campaigning for the presidency in February of 2007, while his was running against Senator HillaryRead MorePurpose of Education Essay669 Words   |  3 PagesSynthesis Essay: The Purpose of Education Everyday we go to school to receive our education, but what is the purpose of education? Dr. Martin Luther King Jr.’s speech, â€Å"The Purpose of Education† and Frank O’Connor’s short story, â€Å"Christmas Morning,† both discuss what is the purpose of education. The purpose of education is to acknowledge not only one’s intelligence, but also one’s character, provide one with the ability to make decisions and achieve their goals. One of the purposes of educationRead MoreRhetorical Analysis Of Martin Luther King Jr.1046 Words   |  5 PagesRhetorical Analysis Essay Civil rights activist, Martin Luther King Jr. gave his memorable â€Å"I Have a Dream† speech while standing at the feet of the Lincoln Memorial in Washington D.C. His uplifting speech is one of the most admired during the civil rights era and arguably one of the best in American history. On August 28th, 1963, Martin Luther King Jr. spoke about the true American dream: equality. Although the video of his oral spectacle is powerful, the written document portrays exactly howRead MoreAnalysis Of Vincent Van Gogh s The Starry Night Painting1180 Words   |  5 Pagesgets analyzed, you can feel what he was trying to portray not only through the Starry night painting, but the rest of his paintings as well. 2. Select a discursive artifact (such as a speech, an essay, or song lyrics) and show how the five canons of rhetoric are operating in it. - The famous speech by Martin Luther King Jr. â€Å"I Have a Dream,† given to an audience at the Lincoln Memorial on August 28, 1963 is a perfect example of Aristotle’s five canons of rhetoric. First of all, invention can be seenRead MoreOutliers Essay909 Words   |  4 PagesOutlier Essay: Martin Luther King Jr. An outlier is a person or thing situated away or detached from the main body or system. In other words, an outlier is somebody who goes out of his or her way and does something extraordinary in order to accomplish their goal. Martin Luther King Jr. is a true example of an outlier. In the early 1900s, segregation was strongly recognized in the United States, until Martin Luther King Jr. stood up for what he believed in and made a change. Although he made a differenceRead MoreMacbeth by William Shakespeare1293 Words   |  5 Pagestragic plays written approximately in 1606. The play centres on Macbeth who is a general in King Duncan’s army. Upon returning from a successful battle, Macbeth is confronted by three witches who claim they know the future. The three witches tell Macbeth that he will be the future King. The events that occur after this encounter between Macbeth and the witches are what makes this play a tragedy. This essay will focus on the treatment of gender in â₠¬Å"Macbeth† through focusing on the character of LadyRead MoreRhetorical Language : The Power Of Words1534 Words   |  7 Pageswriter and speaker? To start off, a good speaker and writer should have a good sense of logic within their speech, or writing. With logic, a person’s argument towards their point of view can be clear. For example, in Martin Luther King’s essay, â€Å"Letter from Birmingham Jail† King states that â€Å"Beyond this, more basically, I am in Birmingham because injustice is here.†(426) By using logic, King is making his argument clear for his readers to understand. To further elaborate, if a person does not use

Essay on Anorexia and Bulimia - 1661 Words

nbsp;nbsp;nbsp;nbsp;nbsp; nbsp;nbsp;nbsp;nbsp;nbsp;Bulimia Nervosa [also known as Bulimia] is a very serious and dangerous eating disorder. The disorder can be describe as bingeing and then followed by purging or a person who eats a large amount of food in short periods of time and then vomits after eating to prevent on gaining the weight cause by the food. There is different ways of going about ways to prevent the weight gain, making oneself throw up, taking pills, or laxatives which will increase how fast the food will move through your body, exercising excessively, eating a little amount or not at all, or taking other pills to pass urine This disorder is mostly between the ages of 15 and 35, even if they have no specific†¦show more content†¦This bulimic group is usually more mature and less obsessive with the idea. The last form of Bulimia is Multi-Impulsive Bulimia Nervosa this illness begins just like simple bulimia begins and in the same age group. This illness is usually caused by emotional a nd impulse control and most of the same reasons as simple bulimic sufferers. Most multi-impulsive bulimia nervosa sufferers also suffer from drug or alcohol abuse, self-harm [cutting forearms], and stealing. Usually there is a disturbance in the family of somewhat and in personality they have shown poor interest in normal activities, school, and socializing. The disorder of Bulimia can be triggered by many different reasons and problems in someone’s life. Bulimia is not just about losing weight and being frightened to gain weight there’s more to it. The reason of vomiting is more to feel like the person can control something in their life .As they feel that they can’t control most things that occur in their life they choose to vomit so they can control their weight this is most common in the teen years because puberty has just changed their whole life mostly, also for different people it eases stress and anxiety. There are so many different reasons for these disorders such as some cultures have the ideal body weight, which just happens to be thin. Families have a big impact on this disorder as well, mostly when the parents have a big say or opinion on the child’s appearance or a family memberShow MoreRelatedAnorexia and Bulimia Essay819 Words   |  4 Pagesbecame more concerned with their weight. Perfection and appearances became everything. When being slim became crucial, women, and even men could do everything to fit in this new trend. This includes becoming victims of eating disorders like Bulimia and Anorexia Nervosa. These disorders started in people after their restricted diet. They became obsessed with the idea of perfection and beauty. They are extremely concerned with their weights and body images. These girls—and even some men—want to lookRead More Anorexia and Bulimia Essay1569 Words   |  7 Pagesadolescent girls develops anorexia nervosa, a dangerous condition in which they can literally starve themselves to death. Another two to three percent develop bulimia nervosa, a destructive pattern of excessive overeating followed by vomiting or other quot; purging quot; behaviors to control their weight. These eating disorders also occur in men and older women, but much less frequently. The consequences of eating disorders can be severe. For example, one in ten anorexia nervosa leads to death fromRead More Anorexia and Bulimia Essay1116 Words   |  5 Pages Anorexia and Bulimia: A Concise Overview nbsp;nbsp;nbsp;nbsp;nbsp;As many as 20% of females in their teenage and young adult years suffer from anorexia nervosa or bulimia nervosa (Alexander-Mott, 4). Males are also afflicted by these eating disorders, but at a much lower rate, with a female to male ratio of six to one. Those with anorexia nervosa refuse to maintain a normal body weight by not eating and have an intense fear of gaining weight. People with bulimia nervosa go through periodsRead MoreBulimia and Anorexia Essay1062 Words   |  5 PagesAnorexia is rooted in both nature and nurture. The nature and nurture are sometimes based on the bad genes of the father and the mother. The bad genes produce faulty neurotransmitters and circuits.(â€Å"Case†) The biological underpinnings are only part of anorexia the mechanics is careful not to dismiss the point of the studies to culture and psychological issues of and catalysts for eating disorders. (â€Å"Case†) The studies are put together. This teenage girl in Fijian caused bad eating disorders in justRead MoreEating Disorders : Anorexia And Bulimia1676 Words   |  7 Pagesthe leading mental illnesses in America are Anorexia and Bulimia. Both Anorexia and Bulimia are similar in the fact that they are highly popular in today’s world where it seems that physical appearance is always a topic of discussion; however, the two illnesses are different in the effects they have to a person’s body. To begin, Anorexia is the act of starving oneself due to an unhealthy obsession with one’s weight. Many girls who struggle with anorexia have an intense irrational fear of being overweightRead MoreAnorexia Nervosa And Bulimia Nervosa1452 Words   |  6 Pagestwo major types of eating disorders are Anorexia Nervosa and Bulimia Nervosa. One of the descriptions of anorexia nervosa was during the 12th and 13th centuries. A woman, Saint Catherine of Siena, ceased her intake of food for a spiritual denial of herself. During the 16th century people who had self-discipline and practiced abstention were suspected to be witches and were burned at the stake. In the 17th century all the way through the 19th century anorexia was perceived to be an endocrine disorderRead MoreBulimia Nervos Anorexia Nervosa2594 Words   |  11 PagesBulimia Nervosa Bulimia originated in Greece, from the word boulimia, which is defined as extreme hunger (the Bella Vita, 2013). Bulimia falls into the category of being a purge disorder, a lot of the time people that struggle with bulimia may have times where they battle with anorexia nervosa, meaning they restrict themselves from eating. There have been so many cases where people battle with bulimia for years upon years, despite the large variety of treatment there is. There are many perspectivesRead MoreAnorexia Vs. Bulimia Nervosa1200 Words   |  5 PagesAnorexia vs. Bulimia In our culture today, people concerned with the way they look to a high extent, how much they weight, their physical appearances and how to change a body part they do not like. Anorexia nervosa and bulimia nervosa are eating disorders that affect a person’s weight to an extreme due to wanting to be thinner when in reality they are already thin to the bone. Both disorders have their similarities and differences from their main obsession of body weight to how they try to loseRead MoreAnorexia Nervosa And Bulimia Nervosa1122 Words   |  5 PagesAnorexia Nervosa and Bulimia Nervosa are a few of the most common disorders struggled with today. Anorexia Nervosa is a condition of the intense fear to gain weight, which results in consistent lack of eating. Bulimia Nervosa, involves frequent episodes of binge eating followed by throwing up because of fear of gaining weight. The mortality rate for anorexia is the highest of all mental disorders yet the genetic factors relating them wer e not a huge concern to look into. It is easy to think thatRead MoreEating Disorders : Anorexia And Bulimia1229 Words   |  5 Pages Statistics and Resources, published September 2002, revised October 2003, http://www.renfrew.org. What an extremely disturbing fact! With so many people are struggling, why are the differences between anorexia and bulimia so misunderstood by the majority of the population? Anorexia and Bulimia are very severe eating disorders that are described as an unnatural relationship with food. The body of the individual that is diagnosed goes through extreme changes that ultimately cause havoc on the body

Development and Reward System Free Essays

Organizations today realize that employees are part of their competitive advantages. Along with effective business strategies and sufficient capital, investments for developing highly skilled human resources have been part of most companies’ road towards success. In order to obtain this unique competitive advantage, organizational management must be able to give sufficient motivation to their employees (Creech, 1995). We will write a custom essay sample on Development and Reward System or any similar topic only for you Order Now One of the considered approaches of management in motivating their employees is through reward system. Primarily, the goal of this paper is to provide an analysis of the aims of organisation in setting reward system. In addition, this will also provide discussions of some of the trends in reward practice and the emerging laws that affect employee rewards. Aims of Organisation for Setting Reward System In Human Resource Management, the employee reward policy is intended to align employees with organizational strategy by providing incentives for employees to act in the firm’s interest and perform well over time. Expectancy theory carries a clear message that employees must feel confident that their effort will affect the rewards they receive. Perceptions of equity are therefore crucial in an employee’s decision to remain and produce valuable work. Equity is a multidimensional construct, embracing external equity (the degree to which a firm pays employees the rate they would find in the external labour market), internal equity (the degree to which a firm differentiates pay between employees on the basis of performance in similar jobs), and individual equity (the degree to which employees are rewarded proportionately to their individual performance) (Dean and Snell, 1993). Because of the changing demands of performance on employees in high- velocity companies, perceptions of equity in its three forms may become confused, as job roles and job interdependence become more varied and flexible. Since employees would expect that as their job changes, so will their rewards, designing reward systems in high-velocity environments presents a major challenge to organizations. In high-velocity environments, a premium is placed on individuals who are able to operate in ambiguous circumstances and who are able to take advantage of loose job descriptions provided by their employers. Organizations in high-velocity environments are willing to pay proportionally higher salaries to individuals who have such skills. We would expect, therefore, that emphasis on individually equitable rewards as a means of recruiting and retaining highly capable employees would be required (Gomez-Mejia and Welbourne 1990; Snell and Dean 1992). Employee Rewards Policy amended by the Human Resource Management can be classified under three broad headings: performance-contingent rewards, which explicitly reward through performance outputs; job-contingent rewards, where pay is contingent on job classification; and person-contingent rewards, in which pay is dependent on the competencies a person has (Dean Snell, 1993). Because both output orientation and job   classification may be difficult to measure accurately in high-velocity conditions, the prospect of person-contingent rewards, which may encourage the values of learning, flexibility, and creativity, would seem to be best suited to fast-changing conditions. In addition, Employee Reward Policy can be one of the greatest foundations of control available to a company in its quest to increase organizational performance and effectiveness, yet remain one of the most underutilized and potentially complex tools for driving organizational performance. The importance and complexity of linking reward strategies to business goals in a systematic manner has been a recurrent argument in the study in this field, as has the importance and difficulty of linking rewards to the longer-term view (Hambrick Snow, 1989). In describing the strongest level of linkage the emphasis has been placed on Lawler’s (1990) description of reward processes which are capable of reinforcing the behaviours crucial to business strategy like long-term versus short-term, customer focus versus financial results. Statement Evaluation People do work for money, but they work even more for meaning in their lives. In fact they work to have fun. This statement can be evaluated using the physiological needs of people. Human beings have needs which can be classified as physiological, safety and security, social, esteem and status, and self-actualization. This means that although employees work because they want to ear incomes, there are still needs that should be fulfilled to ensure their contentment and happiness in what they are doing.   If any of the needs is unmet, or unsatisfied a person, the individual can be motivated if provided with an opportunity to satisfy the unmet need or needs. The most motivating opportunities are the most valued. The most valued opportunities are those designed to provide satisfaction of the most intense unmet needs. What needs are most intense varies from individual to individual. One person’s most dominant need may be the need to be happy (Romzek, 1989). In order to motivate and encourage the workers and employees to render their performances and to help them enjoy more of what they are doing, the employers should are giving recognition to those employees whose works is exemplary or that employee who has contributes to outstanding achievements and accomplishments of the mission and objectives of an organization as a whole.   Rewards and recognition go a long way to keeping employees motivated, satisfied, and committed. Management should recognize employees for both their progress toward and achievement of desired performance goals. It should show appreciation for small accomplishment as well as big ones. The recognition must be ongoing to reinforce employees’ need to feel that they’re doing a good job.   Moreover, the best forms of recognition typically have little or no cost (Nelson, 1998). The statement just justifies the saying that people become more devoted to work when they feel that their environment likes them and appreciate the things they are doing. According to Skinner (1953), the reinforcement theory suggests the behaviors of the employees directly impact the outcome of their work or their performance. Thus, an employee with a positive behavior will bring about positive outcomes, whereas those with negative behaviors will lead to negative results. Thus, the positive behaviors of the employees should then be reinforced by their managers so as to generate more positive outcomes. Trends in Reward Practice Being able to recognise the needs for highly motivated individuals, human resource management has been able to develop different ways in rewarding their employees. The trends in reward practice include the broadbanding and performance-related pay and competency based pay or skill-based pay. This paper will focus on the broadbanding and performance-related pay. Broadbanding is a manner of reducing the number of narrow grades in a certain pay structure into a smaller number of broader bands. This reward practice is based on the view that narrow ranges cannot reward employees who have reached their range maximum but who are still performing effective. The main goal of this reward practice is to provide greater flexibility to reward the acquisition of wider skills as well as competencies without need to promote the employees in each case or situation (Payment Practices, 2008). On the other hand, the performance-related pay is a common term for various approaches to warding or rewarding discretionary payments to employees on the basis of their contribution to the company. Among this common approach include the pay awards for successful meeting work objectives or for showing work-related competences or the integration of the two.   it can be said that each of this reward practice can be helpful for motivating and retaining skilful employees (DeWitt Hamel, 2002). For rewards to be valued, the human resource management must see to it that the Employee Reward Policy includes the proper scheduling on when would be the most accurate time to give the rewards. Generally rewards received by an individual soon after accomplishment of a goal, or soon after attainment of a given targeted performance level, are the most valued rewards and the rewards that serve best to install a desire for further achievement or continued good performance, when the reward is tied to performance in time that reward is closely associated with the performance. It becomes an extension of the performance. It has real meaning because one can vividly see that it was received for performance. Laws that Affects Employee Rewards If the employers are thinking of giving employees special rewards as incentives for having good attendance records, there are some legal and laws which prohibits them to do so.   For instance, the royal mail introduced a reward system for staff which did not take time off sick. Under this system, employees with full attendance records will be included into a prize draw to win Ford Focus cars or holiday packages. In the staff incentive, this system can be perceived as a workable reward to let the employees minimize or totally avoid their absences. However, this kind of system has some serious ramifications from certain employment law. This can be attributed to the employment discrimination law (Coopers, 2005). Herein, the management of Royal mail can be given discrimination charges for disability or age. The success of these claims depends on the specific situation of employees and their needs. This discrimination of age or disability may happen if, for instance, an employee had time off associated to the age and disability and this was not taken into consideration by the management under the reward system. Herein, there is an existing law that says that the failure of the management to set-aside such employee’s absence due to age or disability related reasons can be considered as less favourable treatment.   Hence, this would hinder the company to provide reward for those individual who have no absences for this would not be fair for other employees. In this regard, if the company would like to continue the reward system, they must have some list of exceptions in the reward system. In this regard, it is safer for employees to give bonuses and rewards based on the performance and not by the number of absences. Conclusion Regardless of the targeted employees, the organization today is attempting to become employers of choice.   In order to become one, the management of the organization shall create an Employee reward system where potential job candidates feel that it will be an accomplishment to earn a job with the organization, and that once they have a job, the individual’s performance will be rewarded. Reference Creech, R. (1995). Employee Motivation. Management Quarterly, 36(2), 33+. DeWitt, G. and Hamel, G. (2002). alternative Compensation Plan. Legislative Finance Committee. Online available at http://leg.mt.gov/content/publications/fiscal/interim/financecmty_june2002/broadband_report.pdf Retrieve April 21, 2008. Dean, J.W.; Snell, S.A. (1993). â€Å"‘Integrated Manufacturing and Job Design:The Moderating Effect of Organizational Inertia. Gomez-Mejia, L.R.; Welbourne, T.M. (1990). â€Å"‘The Role of Compensation in The Human Resource Management Strategies of High Technology Firms'†, in M. A. Von Glinow and S. A. Mohrman (eds.), Managing Complexity in High Technology Organizations. New York: Oxford University Press. Hambrick, D.C.; Snow, C.C. (1989). â€Å"‘Strategic Reward Systems'†, in C. C. Snow (ed.), Strategy, Organizational Design and Human Resource Management. Greenwich, Connecticut: JAI Press. Lawler, E.E. (1990). Strategic Pay. San Francisco: Jossey Bass. Payment Practices (2008. Online available http://pmf.haven gateway.org/remuneration_and_reward/pay_practices_in_the_uk. retrieve April 21, 2008. Romzek, B.S. (1989). Personal consequences of employee commitment. Academy of Management Journal, 32, 649-661 Nelson, B. (1998). The Care of the Un-Downsized. Public Management, Vol. 80, April 1998. Skinner, B. F. (1953). Science and Human Behavior. New York: Free Press. Snell, S.A. and Dean, J.W. (1992). â€Å"‘Integrated Manufacturing and Human Resource Management: A Human Capital Perspective'†, Academy of   Ã‚  Ã‚   Management Journal, 35: 467-504. Coopers, RT (2005). Employment Law: Attendance Rewards – Legal Ramifications. Online available http://www.uedawn.com/article.cfm/id/57087. Retrieve April 21, 2008. How to cite Development and Reward System, Papers

Portfolio Management for Strategic Business Unit-myassignmenthelp

Question: Discuss about the Portfolio Management for Strategic Business Unit. Answer: Introduction The physical and financial resources of an organization are often not adequate to meet all the project ideas of an organization. The organizations should ensure to invest in the right set of projects, which can be aligned with the Business Strategy of the organization. Evaluation of projects as a separate entity is not recommended within the context of Strategic Business Unit ( SBU) of an organization. The Project Portfolio Management has two process of project selection and prioritization of projects (Prez et al. 2017). The project should be selected from a pipeline of projects. It is important to prioritize from the project portfolio by deciding which projects require investment and which projects are required to be killed.The management of the portfolio of projects results in successful implementation of the projects, which sustain competitive advantage. It is of paramount importance to invest in the right set of projects for successful development of new products and for implemen tation of strategy successfully. The prioritizations of projects are essential because the resources of an organization are scarce and should be judiciously allotted. The management of project portfolio also determines the timing of implementation of a project. The resources are dependent on time and some projects are required to be completed first , thus projects are interdependent on each other. The projects are subjected to risks from both internal and external factors like schedule, cost, market and technological related risks (Hu and Szmerekovsky 2017). The screening methods for projects are adopted parameters are identified for acceptable risk like Monte Carlo Simulation. The BCG Matrix provides an overview of balanced Portfolio of projects. Projects can be grouped into Bread Butter, Pearl, White Elephant and Oyster under this matrix. Literature Review Overview of the project portfolio management The suspension or abandonment of projects are called killing of projects. There are projects, which are not aligned to the organizational mission, strategy and goals of the organization and there are projects whose proportion of funding is higher than the expected benefits. These projects require killing in order to effectively manage the project portfolio. There are various methodologies both financial models and non-financial models for selection of projects. However, multiple methods should be adopted for selection of projects because there are no best approach (Kerzner 2017). Cost-benefit evaluation methods like payback period, net present value, average rate of return and payback period and evaluating the economic return of a project are methods of the financial estimates of the investment in a project. Projects can also be classified into high, medium and low based on the competitive position of business and the attractiveness of the industry. The Strategic Bucket Model suggest s that projects should be categorized into spending buckets, and it should be analyzed if actual spending is consistent with the desired spending (Palermo 2017). The Comparative Approaches of Projects suggest identification of strategic objectives, each objective should have a weight and projects should be compared on basis of their contribution to each objective. The information systems plays a pivotal role in project management, for instance, the Project Decision Support Systems.The projects should not be killed instantly and bottleneck of project selection is loss of opportunity and involvement of time of management. Project selection Project portfolio management refers to a process, which is selected by an organization to achieve significant outcomes from a specific project (Linares et al. 2017). Portfolio management includes risk reward, project duration fund of the project and expected outcomes. In a project portfolio, management selection of the project is important from the pipeline projects. Selection of the project portfolio is associated with the organizational priorities. Selection of the project portfolio is a dynamic decision of a business makes the projects active. This selection of the project portfolio enables the business organization to revise their selected project. During the selection of the project, evaluation of the new project is done and a particular project is selected and prioritized. In a project selection, the organization focuses on the projects, which are time and cost effective with greater rate of success (Le and Nguyen 2008). It is important for an organization to meet the project p ortfolio in order to gain the corporate strategy. A systematic approach has been taken in order to carry out a successful project portfolio selection (Palermo 2017). This ensures the competitive advantages of an organization. Best practices are adopted in this systematic approach. Poor selection process of the project portfolio leads the organization to face failure in their project. Among the too many projects, it is crucial to select the project portfolio in a proper way to deliver the business strategy in a successful manner. Process model and Pipeline model of project selection This model focuses on the subjective and objective analysis during the project selection. On the other hand, pipeline model includes the development of vision and mission, analysis of the environment, analysis of the mission, strategic development and strategic implementation (Aiello and Gatti 2017). However, such two models are essential during the project selection process. This model enables the business organization to identify the critical success factors and key business activities for the selection of a project. Project prioritization Suspending of a project is one of the crucial activities of project portfolio management. However, the existing project is killed in the in project prioritization process. Projects those are outside the organizational mission and unrelated to the goals and strategy of the organization are excluded in the project prioritization process. Cost benefit evaluation is a crucial part of the project portfolio management. This evaluation focuses on the profit that is executed from the initial investment in a project after a period. For the project, prioritization market research is crucial. However, a proper market research enables the business organization to forecast the demand of the new service and products in the current market (Guan et al. 2017). Focus group analysis is another part of the market research. Budget allocation is a major step of project prioritization. This allows each department of a business to invest according to their own priority (Shah et al. 2017). Spreadsheet based project scoring is helpful to carry out the project with low price. Value based collaborative approach in project prioritization is effective to set the business goal and reduce politics within a project. Resources for the project portfolio management Financial resources, human resources, equipment and the capacity are the major resources of portfolio management (Kerzner 2017). For a business portfolio management financial resources is crucial as without investment no project can be developed. Therefore, human resources are required to manage the entire operation process in the development of project portfolio. Equipment or technology is most crucial for the success of any project. However, by utilizing the advanced technology an organization is able to manage their project portfolio quickly and easily. On the other hand, emerging technology, geographical barrier, market trend and political barrier often generate risk for the portfolio management. Strategic bucket model Strategic bucket model includes strategy, project bucket, gap analysis, identification of spending and project ranking. These components are required to make a complete portfolio (Hu and Szmerekovsky 2017). Strategy bucket is required to establish a framework of a business project. On the other hand, money is crucial to implement the adopted strategy. Determination of the spending is essential for the cost benefit analysis. However, a gap analysis allows the organization to identify the loopholes in the portfolio management. Case study analysis in context of Starbucks Starbucks Corporation is a popular American coffee organization established in Washington. This organization has 23, 768 stores worldwide. This organization is considered as the prime representative of the second wave coffee. This organization offers variety of coffees in their organization with high quality. Brad coffee, bottled cold drink and ice-cream of Starbucks are available in the grocery stores. A business includes product portfolio as it has a range of products (Prez et al. 2017). Development and management of the product portfolio is a big problem for a business as allocation of the proper investment is necessary. In the context of Starbucks by using BGC matrix, the product portfolio can be analyzed. BGC includes star, cash cow, question mark and dog, which are the major market segments. Stars focuses on the high growth of the products. In this segment, the business can compare with its competitors and heavy investment is required in this segment (Aiello and Gatti 2017). Ca sh cow highlights on the low growth of the products with high market share. Here little investment needed. Question mark is related to low market share with high growth of market. In this segment, business requires substantial investment. Finally dog refers to low market share with low growth of products. Enough cash is generated in this field. In the context of Starbucks, coffee and packed foods operate in high growth market and ensure the high share. As a result, from these products high amount of cash generates. Hence, this organization needs more investment to promote such products. Tea operates in the market having high growth with low share. Starbucks is famous for their coffee products. Twingings is the major competitors of Starbucks in terms of tea quality. However, Starbucks tea includes inferior quality. For this product Starbucks needs to identify the reason of low market share and to develop strategies to enhance the market share. Mug is another product of Starbucks operates in low growth market with high market share. This means such products are well established and generates good cash flow. Based on the seasonal trends these products can provide a good profit to Starbucks. Finally, packaged coffee beans are operating in low market share with low growth. As a result, these products cannot generate much profit for this organization (Starbucks.in. 2017). Conclusion The above study focuses on the portfolio management in the business project. It has been received that portfolio management includes project selection and project prioritization. Therefore, in the context of Starbucks BCG matrix has been applied to understand their product portfolio management. On the other hand, it has been found that their coffee and packed foods operate in the Stars position of the BCG matrix, which need more investment. However, a significant amount of cash flow has been received from the tea product of Starbucks. On the other hand, packaged coffee beans operate in low growth market with low share thus; Starbucks does not get good cash flow from such segment. 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