Starbucks Company Paper Essay Example | Topics and Well Written Essays - 750 words

Starbucks Company Paper - Essay Example As a company, Starbucks has various strengths that have seen it make such great achievements. Starbucks is a large international company, which has expanded its operations in 58 countries globally. This expansion on the global arena has allowed the company become one of the most profitable, generating a revenue in excess of $5000 million in 2004 (Goldman, 2007). The other strength associated with the company is the well and already build brand name, which is well known globally. The company’s brand name is well recognized and is associated with quality products, allowing the company to be very competitive in the market segment that it serves. Another strength associated with the company is that it is one of those companies that respects and greatly values their employees. In the year 2005, the company was ranked among the top 100 companies most coveted by employees (Eicher, 2006). The company is recognized for its culture of rewarding its employees, while providing them with a very conducive working environment, rating as one of the most respected employer. More to the strengths of the company is its ethical values, mostly focused towards environmental preservation and conservation, as it undertakes its business. Lastly, the company has diversified its range of products offer, including within its offers hot and cold drinks, snacks and entertainment such as music, films, and books (Sull, 2007). However, there are some weaknesses associated with the company. Though it is well known for its innovation in product range offers, the innovation of the company is in doubt, regarding its sustainability (Goldman, 2007). The expansion strategy of the company is the other of its weakness. The company is known to be the most expanding companies, more so in the 1990s, having an average of a new branch open every single day. Such expansion strategy poses a threat in the management of the company. Lack of portfolio risk spreading is yet another weakness associated with the company. Over a third of the company’s stores are located in the USA. This dependence on the home market is not in the very best interest of the company’s future, which needs to seek a number of other portfolio countries, to make it possible for the company to spread its business risks (Charles, 2006). The comoany is mostly dependent on a single product range, coffee. It only engages in the sale of other products at minimal levels, specializing in coffee products as its main product offering. This reduces the economies of scale of the company, while at the same time increasing the business risks involved with a single line of product offer for a business (Sull, 2007). The company has been able to capitalize on opportunities that come its way, such as diversifying to the entertainment sector, where the customers can access music, films and books, while at the same time enjoying the coffee and snacks offered by the company (Eicher, 2006). The company has other oppor tunities, which it can take advantage of, such as the diversification to fair trade products, which will integrate well with its entertainment and beverage offering, owing to its wide customer base and the well-built company’s brand name (Goldman, 2007). The company has another great opportunity, of collaborating and co-branding with other manufacturers, to increase its sources of revenues, through taking the advantage of its well-known brand name to

Digital Certificates :: Essays Papers

Digital Certificates General Introduction The creation of Digital Ids has become lately a big need since a variety of electronic transaction including e-mail, electronic commerce, groupware and electronic funds transfer have made a part of everyone's life especially those that accessing the net makes the basis of their daily work where nothing can introduce them or identify them but a digital certificate that is authenticated for the server. Thus, in order to prove your identity in electronic transactions, just as a driver license or a passport does in face-to-face interaction, came the need to create Digital Ids that are instrumental in establishing a secure channel for communicating any sensitive information back to the server. In this way, every document or data or information sent to friends, associations, firms... are authentic. In more words, Digital Ids are presented to show your right to access information or online services. Digital Ids are also known as certificates. They are issued by certification authority (ca) such as Verisign, that provides besides issuing, revocation and renewing of the certificates. Therefor Digital Ids provide a more complete security solution. A Digital Id typically contains the: 1- Owner's public key. 2- Owner's name. 3- Expiration date of the public key. 4- Name of the issuer (the certification authority that issued the Id ex: Verisign). 5- The serial number of the Digital Id. 6- Digital signature of the issuer. Types of Certificates. 1- Personal Certificates: used to identify yourself to the server and to all users. 2- Server Certificates: designed to protect you and your visitors to your site, it's used by secure servers who ensure the user that his affiliation is legitime. 3- Advantages: a- Authenticate your site: A Digital certificate on your server automatically communicates your site's authenticity to visitor's web browsers, confirming that the visitor is actually communicating with you, and not with a fraudulent site stealing credit card numbers or any personal information. b- keep private communication private: Digital Certificates encrypt the data visitors that exchange with your site to keep it safe from interception or tampering using SSL (Secure Socket Layer) technology, the industry-standard method for protecting web communications. Virtually all web servers and leading browsers, including Netscape Communicator, are optimized and ready for SSL. To activate SSL sessions with visitors to your site, all you need is a Digital Certificate for your sever. c- Identity visitors: If visitors to your site use personal Digital Certificates, your server can instantly recognize them, facilitating instant log-in ( and preventing later repudiation of the web transaction ).

Literary Analysis †Mr Van Gogh Essay

Owen Marshall’s ‘Mr Van Gogh’ addresses the inevitable issue of marginalisation of an individual. Through language features he influences the reader to reflect and consider action of the attitudes towards the socially marginalised. The social rejection of an individual is described through the voice of the town bully, and the cowardly acts of the narrator. Set in a small town in New Zealand it serves as a microcosm of contemporary society. Marshall presents a parable to educate the reader so they understand that there is only inclusion when there is exclusion. Marshall aims to influence the reader to take action and act in ways that challenge the universal social norms. Through the voice of the town bully Marshall presents the issue of Frank’s rejection. Marshall achieves this by emphasising the mockery demonstrated toward Frank. In, ‘†¦ a local turn to entertain the visitors. â€Å"Was he any good though, this Van Gogh bugger? †Ã¢â‚¬â„¢, Marshall uses direct speech from Mr Souness to tease Frank about his fondness of Van Gogh. Vincent Van Gogh is Frank’s passion, he admires him like nobody else. The rhetorical question that Souness derides Frank with is appropriate because it shows the reader colloquialism that Souness uses whilst he talks down to Frank. Frank is used as entertainment for the townspeople who sadistically take pleasure by ridiculing Frank’s devotion toward Van Gogh. This arouses guilt in the reader because it relates to the broader social context, showing the truth about society; Marshall uses representative characters to show that society must have â€Å"outcasts†. The reader realises that you can either be part of society or have individuality. The isolation of Frank is further evident in, ‘†¦ old bugger is holding up the democratic wishes of the town’, this shows the parallel relationship between Van Gogh and Frank through Marshall creating repetition in diction through the repetition of, ‘bugger’. Marshall used an extended metaphor, which further developed the character of Frank by relating him to Van Gogh, who was also marginalised. Ironically by calling Frank, ‘Mr Van Gogh’, the community are isolating him, destining him to follow Van Gogh’s fate – a misjudged genius dying alone, unrecognised in his ifetime for his work. The exclusion that Marshall created through the voice of the town bully is additionally seen through the acts of the bystanders in the community. The marginalisation of Frank is reflected through the cowardly acts of the narrator. The townspeople have no interest in standing up for Frank; he stands up for himself. In, ‘Mr Van Gogh was stand ing before the laughter with his arms outstretched like a cross’, the simile accentuates to the reader that Frank is derided, the town bully and his accompanies laugh at the fight he reluctantly devotes himself to. The Biblical allusion emphasises the use of the simile by connecting Frank to Jesus; this shows that Frank and Jesus have a parallel relationship – Frank is being used as a sacrifice for the entertainment of the townspeople, sacrificing himself by standing up for his hero, Van Gogh. The community proceeds to be spectators even if they believe the ridiculing is wrong; they convince themselves that the discrimination is not their business, highlighted in, ‘I went away from the fence without watching anymore’. Pontius Pilate walked away, ‘washed his hands’ of responsibility of Jesus’s crucifixion; the narrator relates because he sees Frank being used as a human sacrifice, yet he turns his back and walks away – not wanting to be part of the taunting acts, and too fearful for his own self worth if he stood up for Frank. Marshall elaborates to the reader the unwillingness to risk ourselves for others is human behaviour; such as following in the role of others. The community mirrors Souness; whereas Frank chooses to create his own path. By destroying Frank’s house Marshall symbolises the destruction of Frank’s individuality. Marshall shows the community is unconsciously making efforts to destroy any forms of individuality. In, ‘It rose like a phoenix in its own flames, and he wasn’t part of it anymore†¦ the colour, and purpose, and vision of Mr Van Gogh had gone out of himself and was there on the walls about us†, the listing of abstract nouns accentuates to the reader creating a link between Frank and Van Gogh – they both dedicated their lives to their passion. The relation to the mythical creature, phoenix, certify the resurrection of Frank; his soul is carried through his work, his house. This Classical allusion is used to demonstrate to the reader the symbolic aspects of the house, such as Frank’s originality. The simile in, ‘the house collapsed like an old elephant in the drought surrounded by so many enemies’, compares the townsfolk to scavengers – they are seen as cowards, only attacking when their prey seems weak. Marshall uses this because elephants symbolise sensitivity; the relation to an ‘elephant in drought’ underlines the vulnerability of the house whilst Frank is not present to protect his individuality. The author positions the reader to feel sympathy and horror about the destruction of the house, and evokes the sense of powerlessness within the reader because the majority overwhelms the individual. Marshall portrays to the reader that group mentality of the majority attempts to overwhelm individuality. Due to the concept of binary construction, society is predicated on inclusion and exclusion; in order to achieve a sense of community, marginalisation is inevitable and universal. Marshall’s short story makes the reader reflect about the hypocritical ways in which society works. There will always be Van Gogh as long as there are those who express their individuality; there will always be forms of exclusion through inclusion. In, ‘†¦ Souness kept laughing, †¦ rubbed his knuckles into his left eye because of the dust’, the Biblical allusion refers to the Book of Luke through, ‘dust’, emphasising the message, ‘Why point at the speck in your brother’s eye, when there is a plank in your own? First remove the plank from your own eye†¦ ’. Hypocrisy is shown by the townspeople judging others on their personal values, when they themselves have them. Marshall has caused the reader to realise the hypocrisy in their lives, the reader follows in majorities’ lead of society. Marshall causes the reader consider action by changing the ways they think about social marginalisation. It is important for young people to read this story to raise awareness of the reality of society; the social marginalisation in the story is an example of what happens in reality. People are laughed at for being different, however, they should be laughing because society is all the same.

Pros And Cons Of Animal Testing - 1384 Words

Europe, the world’s largest cosmetic market, Israel, and India have already banned animal testing for cosmetics, and the sale or import of newly animal-tested beauty products. Major companies have turned their backs completely on animal testing and no longer use ingredients that were tested on animals – and a number of animal tests have been completely replaced with superior, cheaper and more effective non-animal methods. Proponents of animal testing say that it has enabled the development of many life-saving treatments for both humans and animals, that there is no alternative method for researching a complete living organism, and that strict regulations prevent the mistreatment of animals in laboratories. Opponents of animal testing say†¦show more content†¦Dozens of diseases, from cancer to epilepsy, affect both animals and humans. Vaccines that treat humans also benefit animals. Through techniques like artificial insemination and embryo transfer, species tha t are endangered or have disappeared in the wild can now be managed or maintained. Research on the sexual behavior of animals has made it possible to breed many species in captivity, enabling endangered species to be reintroduced to the wild (How Do Animals Benefit from Animal Research). If vaccines were not tested on animals, millions of animals would have died from rabies, distemper, feline leukemia, infectious hepatitis virus, tetanus, anthrax, and canine parvovirus. The Animal Welfare Act protects certain animals from inhumane treatment and neglect. Congress passed the law in 1966, after legislators learned the story of a pet Dalmatian named Pepper who was taken from its family s backyard in 1965 and sold to a dog dealer. The Animal Welfare Information Center was established to provide researchers with a database of alternatives to painful animal experiments and each research facility in the United States using protected species must register with the USDA and establish an Insti tutional Animal Care and Use Committee (IACUC) to review all experimental protocols involving live, warm-blooded animals (Regulation of Animal Research). Animals are used underShow MoreRelatedThe Pros And Cons Of Animal Testing937 Words   |  4 PagesAbout Animal Testing? Kaylee Smith 9-6-2017 AGR 199 Introduction and Background Not very many people think about the fact that a majority of the products they buy have been tested on animals, let alone animal testing in general. Animal testing has been going on for many years, with the use of dogs, cats, mice, rabbits, mini pigs, and farm animals. When someone brings up animal testing there usually is an argument about the pros and cons. Many people are against it because the animals are beingRead MoreThe Pros and Cons of Animal Testing2973 Words   |  12 Pagescabinet has been tested on an animal at one point or another. A government funded corporation called the Food and Drug Administration, abbreviated as the FDA, is in charge of making sure that all drugs, cosmetics, biological products, and more are efficient, secure, and safe for human usage. The FDA will not allow any drug to be released or sold to the human population if it has not first been tested on animals. In fact, when a drug is first created it is tested on animals before humans are even all owedRead MoreThe Pros and Cons of Animal Testing1413 Words   |  6 PagesIntroduction Each year in USA laboratories more then 100 million animals are burned, poisoned and lamed (Top 5 Shocking Animal Experimentation Facts). Each year scientists use animals in order to progress, to improve life of people and animals. However, many testing animals suffer and die. But others do not agree and support the fact that we should use animals because of advance. So what are advantages and disadvantages of using animals? This problem will be researched from different areas such asRead MorePros And Cons Of Animal Testing1074 Words   |  5 Pages Animal Testing is a enormous upset in the word today. Animal activist have been trying to put an end to it for years , but to no avail. Animal testing is when scientist will use animals to do experiments on . They will either hook heavy machinery to these poor defenseless animals or inject them with harsh chemicals just to see if its okay for human use. Over 26 millions of animals are used every year in just the united states alone for these cruel acts by the hand of man. Testing on animals haveRead MorePros And Cons Of Animal Testing1288 Words   |  6 Pagesâ€Å"Each animal bred or used for research, whether a mouse, fish, or monkey, is an individual capable of experiencing pain, suffering, and distress† (â€Å"Animal† 2013). The advancements in technology today had sparked a debate worldwide on whether it is right or wrong to use animals for experimentation in laboratories. With newl y advanced scientific technology, experts are able to utilize advanced technology to simulate functions of the human body on a much smaller scale, including microchips of humanRead MoreThe Pros And Cons Of Animal Testing2487 Words   |  10 PagesMillions of animals suffer painfully and even die as an outcome of scientific research. The effects of drugs, food additives, cosmetics and other chemical products slowly kill innocent animals every year. Although some people believe animal testing is necessary, others firmly believe that the alternatives choices that have been discovered over the years are the way to go. Especially because these choices are cheaper, more reliable and do not harm animals. This essay looks into the pros and cons of animalRead MoreThe Pros And Cons Of Animal Testing1725 Words   |  7 PagesEach year, more than 100 million animals are experimented on in U.S. laboratories. These experiments are for things such as biology lessons, medical training, curiosity -driven experimentation, and chemical, drug, food, and cosmetics testing.(Procon writers) Animal testing, also known as animal experimentation, is the use of non-human animals in experiments that seek to control the variables that affect the behavior or biological system under study. Animal testing is controversial and people findRead MoreThe Pros And Cons Of Animal Testing826 Words   |  4 PagesAnimal testing, although extremely debated, is something that should no longer be practiced anywhere around the world. Let’s start by taking a look at just how much animal testing is practiced in the United States as well as in other countries. The article called, â€Å"Animal Use Statistics† from the Humane Society International, says, â€Å"Only a small proportion of countries collect and publish data concerning their use of animals for testing and research, but it is estimated that more than 115 millionRead MoreThe Pros And Cons Of Animal Testing1502 Words   |  7 Pag esthat animal testing is beneficial to the advancement of human knowledge, while animal rights’ activists claim that animal testing is not humane and violates animals’ rights. The controversy over animal testing is best understood as a disagreement about whether animal testing is beneficial to humans. Each year more than 100 million animals are killed in the U.S. Every country has a law that permits medical experimentation on animals. While some countries protect particular kinds of animals fromRead MorePros And Cons Of Animal Testing905 Words   |  4 PagesAnimal testing has been the target of animal cruelty groups since the beginning of its existence, but the benefits it provides, humans and animals far greater than the type of method that is used to get the results. Scientists Karl Landsteiner’s success in finding a cure to polio is an example of how the benefits of animal testing helped better future human lives. In his experiments he discovered that P olio viruses had three variations, meaning that they would have to produce a product that could